14 · Channels

Answers immediately, and leaves a recording, a transcript and a summary

Answers inbound calls and places outbound calls in Arabic and English, with a recording and transcript of each.

01

What it does

On an inbound call the agent answers immediately, identifies the caller against the CRM where a record exists, handles the request within its defined scope — booking, order status, opening hours, account balance — and transfers to a member of staff where the matter requires one. On outbound calls it performs the volume work: appointment confirmations and reminders, delivery notifications, satisfaction checks and first-stage collections. Every call is recorded, transcribed and summarised into the customer record.

02

How it works, step by step

This is the real workflow with its rules and its limits — including the moment the agent stops and hands the case to a person.

  1. Arrives fromAn inbound call or a scheduled outbound call
  2. Step 1Answers immediately and identifies the caller against the CRM
  3. Step 2Handles the request within its scope: booking, order status, opening hours, balance
  4. ChecksIs the request inside the agent's defined scope?
    • In scopeCompleted on the call itself, without a transfer
    • Out of scopeTransferred to a person with the call context — the customer does not restart
  5. RecordedA recording, transcript and summary against every call in the customer record
03

Operates across

  • The client's existing telephone numbers, through a telephony provider
04

What is included

01Inbound answering with caller identification against the CRM
02Outbound confirmation, reminder and collection calls
03Transfer to a member of staff with the call context
04A recording, transcript and summary against every call
05

The guardrails it runs under

Four principles govern what we build and what we decline, and they apply to every agent without exception.

Operational honestyWe commit only to processes we can measure. Where an agent cannot outperform the current method of working, we say so before the contract is signed.
Human oversight by designEvery agent operates within defined limits and escalates to a named individual. Authority is granted deliberately by the client and never assumed by the system.
Arabic first, English equallyYour customers write in dialect, switch language mid-sentence, and expect to be understood. We build for that reality rather than translating around it.
Deliver, then expandWe begin with one high-impact process and earn the next. Scope discipline protects your budget as much as it protects our credibility.
06

Included in every engagement

  • Defined permissions, escalation to a named owner, and reporting
  • Delivery as a scoped pilot, an operations retainer, or a build-and-handover project
  • Operation across WhatsApp, web chat, voice, email, and your CRM and calendar

Identify the process that carries the highest cost

We will demonstrate how a Falaq agent would carry it out, beginning with a scoped engagement and measures agreed in advance.